At Lily London we believe that luxury should be accessible to everyone.

Our journey began with a simple yet powerful idea: to fill a gap in the market for affordable, high-quality gold jewellery that doesn’t compromise on style, durability, or elegance.

We understand that luxury is not just about price—it’s about the feeling of confidence and beauty that a carefully crafted piece can bring.

Founded by Emma, and daughter Lily, Lily London was born out of frustration with overpriced gold jewelry that lacked the longevity and craftsmanship we desired. We set out to create a brand that offers the perfect balance of affordability, luxury, and practicality. Our collection is designed to be worn every day, with pieces that are not only stunning but also built to last.From waterproof, tarnish-free finishes to timeless designs, every piece in our collection is crafted with meticulous attention to detail and high-quality materials. Whether you're dressing up for a special occasion or adding a touch of elegance to your everyday look, we offer jewelry that reflects the beauty of luxury without the high price tag.

At Lily London, we are committed to making fine gold jewelry accessible to all—because everyone deserves a little luxury. Join us in embracing the art of everyday elegance.